Nestled in the hamlet of Hokonui, the Munro farm is surrounded by gullies and native bush. The hills are steeped in history, from early pioneers to Māori legends. The Munro whānau has been farming here for over 40 years, selectively breeding sheep to produce finer, softer crossbred lambswool. This lambswool, known for being soft, moisture-wicking, hypoallergenic, and breathable, is preferred by some over merino for its thicker fibers that trap heat against the skin.George Munro's core values guide everything from product design to customer service. They celebrate their diverse heritage, blending tradition with modernity. By supporting the local wool industry, George Munro offers customers the chance to make ethical decisions while enjoying luxurious, low micron wool products.