Lamont is a luxury sportswear brand based in Christchurch, born from humble beginnings and rooted in a commitment to self-improvement and personal growth. The name "Lamont," derived from the meanings 'bright' and 'radiant,' reflects the brand's mission to illuminate pathways to greatness through positivity and community. Their reimagined brand focuses on premium quality, using authentic materials and superior craftsmanship to create sportswear that embodies excellence. Lamont fosters an inclusive environment, encouraging individuals to explore their inner potential and transcend boundaries in their pursuit to 'Become More'. Embracing a lifestyle of continual development, Lamont aims to inspire across all avenues, offering more than just clothing but a collective journey towards greatness.